Every year LEGO introduces a range of new themes and licenses with last year alone bringing physical sets based on Animal Crossing, Fortnite, Wicked and Wednesday. In 2025 LEGO will continue to bring new themes and licenses to the brick-built world with it being officially confirmed that a fully- ledged LEGO Bluey theme will be coming this summer.
Bluey is an extremely popular animated series aimed at children but it has also been extremely popular with adults and well-received by all ages. The show originally premiered in Australia in 2018 but has made its way across the globe, becoming so popular that a feature film is scheduled for a 2027 release.
The partnership between the LEGO Group and BBC Studios will introduce six new LEGO models inspired by the animated TV series Bluey. These sets will be spread under both the 4+ line of sets and LEGO Duplo, aimed at the youngest LEGO builders. Popular characters including Bluey herself, her mum, dad and sister Bingo along with plenty of side characters will all appear in these brand-new sets that build upon an ever-growing, family-friendly TV series.
“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.
Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios also added: “We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers”
The LEGO Bluey theme is now official with a total of six sets launching this June. The press release goes on to state that an official reveal of these models will take place in the spring, showcasing our favourite Bluey characters in brick-built form for the very first time.
LEGO Bluey is no longer a dream and now a reality but what do you think? Will you be purchasing any of the six LEGO Bluey sets launching in June? What characters and builds are you hoping to see in brick-built form? How successful do you think this partnership will be? And what's your favourite thing about the Bluey TV series? Let us know your thoughts and opinions in the comments below.
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