The Entertainer and The LEGO Group Renew Partnership, Bringing Iconic Sets to More UK Shoppers

Along with the constant release of new and exciting LEGO models, brick-builders in the UK have something else to look forward to as LEGO sets just got even easier to purchase in-store and online. That's because The Entertainer, the country's largest independent toy retailer, has today announced a renewed partnership with the LEGO Group. The continued collaboration will bring hundreds of beloved LEGO sets to The Entertainer stores nationwide, as well as Tesco locations, expanding accessibility for millions of shoppers.

Starting from Monday, the 14th of April 2025, fans will be able to shop a wide variety of LEGO products in-store and online through The Entertainer. The retailer will also offer home delivery and its market-leading 30-minute click & collect service, ensuring customer get their favourite sets quickly and conveniently. This partnership strengthens The Entertainer's reputation as the go-to destination for LEGO in the UK, offering both convenience and an extensive selection of the latest brick-built models.

The renewed partnership means that LEGO enthusiasts can expect an even greater selection of easily accessible products, ranging from classic favourites to new and exciting releases. Shoppers can look forward to thrilling new F1 cars, the vibrant worlds of LEGO City, Friends and Creator, as well as popular licensed themes including Star Wars, Disney and Fortnite. The Entertainer will have an extensive range of LEGO for all ages and all interests!

Brian Proctor, Chief Product Officer at The Entertainer, expressed excitement over the partnership renewal, stating: "LEGO products spark joy and inspire creativity - something we’re committed to offering shoppers in our 160+ stores nationwide, as well as online and through our retail partners.

"We’re thrilled to renew our partnership with the LEGO Group and are confident that the iconic brand’s timeless classics and new releases will be incredibly popular with our customers. 

"With exciting new launches and promotions planned and a wide range of beloved products to discover, there’s something for every LEGO fan to enjoy at The Entertainer."

Christian Pau, Vice President and General Manager for the UK and Ireland at the LEGO Group, also shared this enthusiasm: "We are delighted that our products will soon be available on the shelves of The Entertainer and Tesco stores. We can't wait for our customers to experience the power of play through the diverse ranges on offer, from the creativity of Duplo to the engineering challenges of Technic."

LEGO has been a cornerstone of creativity and play for more than 90 years, consistently delivering sets that inspire imagination and innovation. This renewed collaboration with The Entertainer reinforces the Danish toy manufacturer's commitment to making its products more widely available and continuing to encapsulate the joy of building across all ages, whether young or old. With The Entertainer’s strong retail presence and customer-friendly services, the renewed partnership is expected to be a major win for LEGO collectors and casual builders alike. Along with an extensive selection of LEGO sets in-store and online, customers can expect special promotions, exclusive offers and existing in store displays celebrating some of the newest and most popular released and licenses.

The Entertainer is becoming an essential stop for LEGO fans to get their hands on the latest brick building sets, and the fun begins on the 14th of April 2025. For online purchases and further information about this existing renewed partnership, visit www.thetoyshop.com or head to www.lego.com.